Case Study: Delivering Time-Critical Marketing Materials 

The Client

A UK-based marketing team managing a nationwide campaign for a well-known retailer. Their role involved overseeing a variety of tasks, including PR drops, event setups, and the delivery of branded materials across retail locations, event sites, and press offices.  

The nature of their work was fast-paced, with tight delivery windows and zero room for delays. The team needed a logistics partner who could guarantee timely deliveries, even when schedules were unpredictable and deadlines were fast-approaching. 

The Consignment 

The campaign required the delivery of high-value marketing materials, including press kits, display units, and event equipment, to numerous locations across the country. Some of these locations were in busy city centres like central London, where access was limited and the delivery window was often tight. 

Other deliveries involved urgent press samples that needed to arrive within 24 hours. The challenge wasn’t just the number of deliveries, but the precision required to meet specific time slots. One key instance involved a 45-minute install window for a retail event, and in another case, press kits had to be delivered within a strict two-hour window for embargoed product launches. Any delay could disrupt the entire campaign. 

The client had previously worked with standard courier services, but the irregularity of service and lack of flexibility in adjusting to last-minute changes led them to seek a more reliable solution. After a quick online search for a local same day courier and reading positive reviews, they chose Speedy Freight for our ability to provide fast, flexible, and reliable logistics. 

The Solution 

Speedy Freight stepped in to support the campaign with quick logistics support.

Here's how we made it happen: 

• Fast Vehicle Assignment and On-Site Support: With access to a fleet of over 4,000 vehicles nationwide, we were able to assign the right vehicle quickly, from small vans to larger options with tail lifts or specialist equipment for delicate displays. In many cases, we had a vehicle dispatched and on-site within 60 minutes of the booking being confirmed, which was essential for handling urgent deliveries and last-minute changes to the schedule. 

• Dedicated Deliveries with Transparent Pricing: Every delivery was handled as a dedicated, straight-through run. This approach eliminated the risk of delays caused by shared loads or detours, ensuring materials arrived exactly when needed. While dedicated deliveries come at a higher cost compared to shared courier services, the precision and reliability they offered made the investment worthwhile. We provided clear, upfront pricing with no surprises, giving the client peace of mind knowing that the timing and control were guaranteed. 

• Proactive and Clear Communication: Communication was key for this high-pressure campaign. The client preferred email as their primary communication channel, so we ensured that they received timely updates on every delivery. From the initial quote to Proof of Delivery (POD), all updates were delivered proactively via email, with live tracking links included automatically. There was no need for the client to chase us for information, they had full visibility without the added stress. 

• Flexible Logistics Support: We worked closely with the marketing team to understand each delivery’s specific needs. This included managing access restrictions and ensuring deliveries were made in the right sequence. When schedules shifted or delivery windows narrowed, we adapted quickly, ensuring that every delivery was completed on time and in full compliance with the project’s requirements. 

• Precision in Execution: Whether delivering press kits to journalists or transporting event materials to retail locations, each consignment was handled with care and precision. Materials were delivered on time, exactly as planned, without any drama. The marketing team didn’t need to worry about chasing updates or dealing with unexpected delays. They got the reliability and flexibility they needed to ensure the campaign went smoothly. 

With Speedy Freight on board, our client’s marketing campaign went off without a hitch. Every consignment arrived on time, even when the delivery windows shifted or schedules changed. The team could rely on us to handle urgent deliveries and complex logistics with minimal input required from them. This allowed the team to focus on the campaign itself, confident that their logistics partner was delivering as promised. 

The team appreciated the hassle-free service, and when it came time to roll out the next phase of the campaign, we were already their first choice. 

Need Delivery Support for Your Marketing Campaigns? 

At Speedy Freight, we understand the pressure of marketing logistics, the need for speed, flexibility, and precise timing. Whether it’s a last-minute same day delivery or a national logistics solution for a country-wide rollout, we’re equipped to keep your marketing and print campaigns on track without the added stress.  

With a nationwide fleet of over 4,000 vehicles and a team dedicated to your success, we’ll deliver the service you need, right when you need it. 

Get in touch with us today to find out how we can support your next project.